You can't spell fractional without action.

I provide pragmatic marketing strategy and execution for fintechs that need to win enterprise or consumer trust across complex, regulated markets.

Because no-one has time for strategy without delivery.

Let's talk

You can't spell fractional without action.

I provide pragmatic marketing strategy and execution for fintechs that need to win enterprise or consumer trust across complex, regulated markets.

Because no-one has time for strategy without delivery.

Let's talk

Let's be honest.

Let's be honest.

We all know why fractional arrangements typically disappoint: too many clients, strategic assumptions made based on a lack of curiosity, and no real skin in the game. I work with very few companies at a time - so the work actually gets done, and the results actually land. You get the impact of an invested CMO, without the compromise of someone who has their fingers in other pies.

We all know why fractional arrangements typically disappoint: too many clients, strategic assumptions made based on a lack of curiosity, and no real skin in the game. I work with very few companies at a time - so the work actually gets done, and the results actually land. You get the impact of an invested CMO, without the compromise of someone who has their fingers in other pies.

woman sitting around table holding tablet

Fractional CMO

Strategic Advisory

Projects

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Hi there.

Nice to meet you. I’m Adam. More than half of my career has been spent in fintech and payments - typically brought in to build partnerships, content, and growth functions from scratch and accelerate scale-up growth.

At Tink, I helped take open banking mainstream across Europe while navigating the company's acquisition and integration into Visa, then worked to define what high-performance B2B marketing looks like within a global top 10 payments business. During this time, I built and delivered multi-regional B2B GTM strategies & B2C campaigns for some of the most reputable names in financial services: Adyen, J.P. Morgan, Intuit Quickbooks, Splitwise, Kivra, Coinbase, Vipps and Xero - to name a few.

Most recently I've been building the marketing function from zero at Europe's fastest growing, MiCA-authorised, stablecoin payment platform, leading positioning across EU and U.S. markets at a pivotal moment for the company and the industry as a whole.

If you're building something ambitious in fintech, payments or cloud services, and in need of a creative, strategic builder who is equally adept at getting things done - and being accountable for it - let's have a chat.

What people say about me.

Testimonials.

Trusted by the biggest and most exciting names in fintech.

I've had the privilege of working with organisations ranging from top 20 global businesses, to the most exciting consumer apps looking to use fintech as competitive advantage.

But the measure that matters most is what the people I've worked with have to say about it.

I've had the privilege of working with organisations ranging from top 20 global businesses, to the most exciting consumer apps looking to use fintech as competitive advantage.

But the measure that matters most is what the people I've worked with have to say about it.

With Adam's direction, we launched an effective OOH campaign which immediately saw a sustained increase in payment volumes. His approach suited our brand perfectly. He was a great thought partner and eyes on the ground for us.
Hannah Cope
Business Ops, Splitwise
Adam was instrumental in scaling Adyen's Pay by Bank adoption across the UK, Germany, France and the Nordics. Our GTM approach was so effective that one journalist described Germany as 'Tink and Adyen's territory'.
Philip Ladiges
Partnerships Lead, Adyen
Adam joined at a pivotal moment for Confirmo and the stablecoin industry. He built our GTM engine, delivered critical projects that elevated our brand, and positioned us for growth at exactly the right time.
Anna Kratky Strebl
CEO, Confirmo
Building Tink partner marketing from scratch, Adam unlocked go-to-market with the world's most exciting FIs & fintechs. The impact on revenue was substantial, and client feedback always strong.
Stuart Shingler
VP Marketing, Legora, ex-Tink